Advisor • Operator • Board Member • Author

Growth has changed

The leaders winning today combine speed with better decisions. I bring 25+ years of product, sales, and go-to-market expertise to help you do both.

Companies I've Helped

Simple process. Real impact.

Every engagement starts the same way — with a conversation, not a contract.

01

We Talk

You tell me where you are and where you want to go. I listen for the gaps between the two.

02

I Diagnose

I identify what's actually slowing you down — product, positioning, team, go-to-market — and where the highest-leverage moves are.

03

We Execute

I roll up my sleeves and work alongside your team. Advisory, fractional leadership, board-level guidance — whatever the situation needs.

Numbers that speak for themselves

25+ years of building, scaling, and advising across SaaS, AI, and enterprise software.

$850M

Company Value Created

Total enterprise value generated across the companies I've built, scaled, and advised over 25+ years.

From early-stage chaos to category-defining exits — this is what compounding the right decisions looks like.

$120M

Last Exit

Most recent company acquisition, driven by strategic positioning and go-to-market execution.

Repositioned the product, realigned the team, and went from stalled growth to acquisition in under 18 months.

$78M

Venture Capital Raised

Total venture funding raised across multiple rounds and companies throughout my career.

Crafted the narratives and built the traction that turned investor conversations into term sheets.

Building the future of GTM effectiveness

I founded Sextant Labs to solve a problem I saw repeatedly as an advisor: SaaS companies investing heavily in their product but losing deals at the homepage. Our platform, SignalScore, analyzes homepages across 8 dimensions to reveal exactly where messaging breaks down.

SignalScore AI-powered homepage analysis
8 Dimensions Behavioral psychology framework
Actionable Insights From free scorecard to competitive intel
SignalScore
5-Second Verdict92
Story Arc78
Mirror Test85
Status Quo Tax64
Safety Net88
Proof Stack71
Logo Test82
The Close76
79 Overall SignalScore
Chad Bockius

I've been in your seat.

I know what it's like to stare down a board meeting with more questions than answers. To feel the pressure of a team counting on you to find the path forward. I've lived that — three times as CEO, through $78M in raises, and a $120M exit.

That experience is why I don't give advice from the sidelines. I work alongside founders and executives because I understand the weight of the decisions you're making. Product, go-to-market, team, positioning — I've made those calls, gotten them wrong, and learned what actually moves the needle.

3-time CEO
$850M+ in company value created
$78M+ in venture capital raised
Author of Be Better
Full Story →
Be Better by Chad Bockius

Be Better: Stories of Success, Failure and Learnings Along the Way

Everyone is looking for more — more happiness, passion, motivation, success, and meaning. Be Better is a collection of 70 letters that explore how small, everyday choices compound into the life you actually want.

Whether you're a founder navigating chaos, an executive driving growth, or someone looking for a reset — these letters offer practical wisdom forged from real experience, not theory.

"Earnest and wise; these are the practical thoughts of a philosopher dad, from which all of us can benefit."
— Harry Max, Founder, CEO, Google Leadership Coach
Learn More →

Every week you wait, the gap widens.

The companies pulling ahead right now aren't smarter — they're getting better advice, faster. One conversation is all it takes to find out where your biggest opportunity is hiding.